Evaluation - Question 4 - Sophie

Who would be the audience for your media product? 

Our target audience is 15 - 24 year olds, generally we are aiming for both males and females however given the themes and characters involved, it most like to be women that we will be focusing our marketing on. The films ceritificate is a 15. We have made this our target audience as the themes represented in the storyline (kidnapping) is very up to date themes that apply to the current young people of today more than older generations.

In addition, It is most likely that our choice of casting will appeal to women alot more than men. With the main protagonist being a young women, many of our audience will be able to relate. However the main casting for men is the antagonist who is represented in a negative way as the kidnapper. This isn't to say that no men will enjoy the film, it just appears to be most likely that women will be the main gender to target.

We expect our target audience to be from the same fan base a few other films:

Baby Call - Directed by Pal Sletaune - Certificated at 15 

Baby Call is about a mother and her 8 year old son who are under witness protection following a difficult relationship with Ander(the son)'s father. Again here the use of gender stereotypes (women in a place of vulnerability and in threat of a man) is used, much like our opening, which consiquently 

Gone - Directed by Ringan Ledwidge - Certificated at 15
https://www.youtube.com/watch?v=giRMhrOdVzg

Gone is a film that is based around a young women (Jill Parrish), who returns from a night shift to find that her sister has been obducted by the very people Jill was captured by the previous year. The plot is based around her finding her sister in time before she is killed. We would expect almost the exact audince as this film, not only it again based around a young women and conforming with gender stereotypes, but the themes displayed are exact (never being able to really escape from your obducters - hence the name Pursue)

*Screenshots aren't currently working so this still needs to be finished*