What kind of media institution might distribute your media product and why?
The distribution process of low budget, indepedent film productions has changed massively as the industry moves into a digital stage. Where films used to be only exhibited in cinema or TV screenings, in the Alalogue age, home viewing has changed dramatically as a result of a digital revolution. New devices and platforms to watch films on (consoles, tablets, phones, computers) have developed alongside new suppliers of films such as Sky, LoveFilm, Netflix and YouTube.
For Example, Netflix (founded in 1997) is an Calefornian Film Distribution company which started as a DVD rental business which would delivered DVD's to peoples days, on a pay per rental basis, with additional fares for delivery and late returns. However in 2007, the company delivered its billionth DVD and began to move away from its original core business model of mailing DVDs by introducing video on demant via the Internet. As a result, Netflix grew as DVD sales fell from 2006 to 2011. Now Netflix is one of the biggest film distribution companys in the word, with a pool of 100,000 films to watch online, stretching to most target audiences and social groups.
There are quite a few reasons why the distribution of films is turning digital but the main reason is costs. It is considerably cheaper to have an online download than to print off DVDs for sale, and even more expensivc for copies to be made for cinema showings (£1500 each copy - indie films would have around 10 copys).
Due to this, one good option would be to get involved with Netflix or Amazon Prime in order to distribute our film. Through Netflix of Amazon Prime Instant Movie, the film would be exhibited through modern technologies and oppertunities and fundimentally through home viewing as supposed to cinema showings. Having our film available on an online download store, would be suitable for our given target audience (15-24 year olds), especially as these online companies are often available on smartphones, tablets, and other portable devices, making watching our film alot more casual and easily accessable for the audience.
One other option is to skip the distribution company stage and deal with it ourselves, on YouTube for example, getting money from advertisments. However, that would involve a whole new process of building up a fan base, where Netflix for example already has a multitude of subscribers from all different ages and prefered genres (especially young people). In addition, Netflix would allow users who have wants films similar to 'Pursue' to link directly to our film by recommendation.
So overall, I am going to say the best option would be to get involved with the online distribution companies Netflix, and use their contacts (streaming on consoles etc) and marketing strategys (advertisements on other Netflix films, online posters, etc) to build a fan base and release our film in the most cost effective way.
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