Evaluation, question 3, Amy Sharp

What kind of  media institution might distribute your media product and why?

We have produced a low budget thriller film in our role as an Independent British Film production company and do not aim to compare our product to those of the high end in media distribution and institutions.

Distribution is about reaching our target audience with the product for their viewing, it brings the film to life. It is the most important part of the process as it connects the product with an audience, this can be done in two ways:

1. Cinema 
2. Home viewing

 To go down to cinema route we would not consider high end, popular cinema as we are low budget and independent so our film would not compete against the films shown. We would aim for independent cinemas like the 'Duke of Yorks' in Brighton, Gate in London or little theater cinema in York. These cinemas would be visited by our target audience so would fit with our film and marketing. However, films can be consumed/viewed on a variety of products:

-Mobile devices
-Computers
-TV
-DVD
-Games console
 Therefore, home viewing produces more options at a cheaper cost that can reach our target audience more effectively as is more direct with digital viewing. Having our film released downloadable on Itunes and viewable on Netflix, Youtube and Vimeo would reach our target audience directly and having advertisements and marketing online through social networking would further widen the films consumption. The only downside to this type of marketing would be piracy, we could lose a considerable amount of control over how our film is consumed but that is a risk we would take. The next step would be to release our film on DVD if there was a high consumption and strong positive feedback.

We would be looking at low budget independent distribution companies for example 'Diffusion Pictures' and we would give them licence to the film. This means the distributor requires legal rights to exploit our film.

For home viewing and allowing the audience to view the film on a variety of digital technologies I would chose Netflix as a main distribution. This is because it is becoming increasingly popular with our target audience and in more recent years majority of our audience tend to view programs and films via sites like netflix and iplayers rather than watching them first hand on tv. The other main reason is because netflix has an 'independent' category which our film would fit into as well as a 'thriller' category this further shows that Netflix would be the best option for our film.

'White bird in a blizzard'

White bird in a blizzard is a low budget independent thriller film released last year. It is about 'a teenage girl's life is thrown into chaos when her mother disappears.'Set in 1988, it is a 15 rating and the distribution companies for this film are:

• Bac Films
• Magnolia Pictures

This example is to show a real life independent thriller film that is distributed by these two institutions, these would be institutions that would distribute our film.